List Building by Copying Big List Marketers

It’s no big secret that building an opt-in email list is one of the most critical things you can do online in order to be successful. So, how can you build your list? By using the same strategies, tools and resources that other successful list builders use! So, do your research. Find folks within your industry who have large opt-in lists and see how they built them. I mean go behind the scenes and see exactly what they are doing to build their lists.

Are they using a popup window to capture leads?

Do they offer incentives to anyone joining their lists?

Are they participating in any ezine ad swaps to build their lists?

How many different places at their website can you find references to joining their lists? What are they — how are they used?

Do they use a javascript alert window to capture email addresses?

Do they have a form for subscribing? If so, where?

Are they buying subscribers from a co-registration service?

Basically, you want to look at your competition and see how they are building their lists. If you find someone who has a large list, then follow their model. Do what they do (as long as it is legal and moral, needless to say) and you should see similar results. And don’t be afraid to contact them and ask. Say something like this:

“Hey Mr. Big Time Guru so and so, I’ve noticed that you have a super successful ezine with over 25,000 subscribers. I’m just getting started. Can you let me know what you’ve done to build your list so successfully?”

Use the knowledge of others to your benefit. You don’t have to reinvent the wheel.