The Most Important Element of Email Marketing

In order to have a responsive list, you have to have a good relationship with your list.  Building trust and value are key ingredients that must be present in your email marketing strategy.  So while it is smart to recommend products to your list that you genuinely feel will be helpful, your efforts will be much more effective if you build trust with your list.  Trust is built by providing valuable information to your list- information they can use and get immediate results with.

So whether you provide an e-course, free reports, videos, coupons, audios, or whatever else, make sure you provide it with the intention of actually helping your list.  That should be the primary goal.  If you prove to them that you are a trustworthy source of valuable information, they will trust you, and they will want to purchase what you recommend, whether it is an affiliate product or a product of you own.

On the other hand, if you abuse their trust, they will not buy from you and they will unsubscribe from your list.  Some especially spiteful customers may even report you for spamming them (even if it is untrue) because they are frustrated that you are constantly pitching to them without providing anything of value.

So don’t be that person.  Be the other guy- the guy the customers look forward to getting messages from.  Remember, building trust and a relationship is the central email marketing strategy needed to have a responsive list that buys the things you offer.