One key advantage of list marketing is that you can offer the same product to people multiple times to increase your conversion percentage. If you only have a simple web page up, once the visitor leaves, you have lost the sale. The truth is that most buyers don’t buy on the first exposure, but rather usually the sale doesn’t occur until someone is exposed to a product at least 3 or 4 times at a minimum, often more times than that. That is the benefit of an email list. You have control over how much exposure a subscriber gets to the product you are promoting.

Second, instant web site traffic is one of the most powerful aspects of list marketing. The fastest way to send traffic to a page is to send an email to your list. If you have a list with thousands of people, you can literally get thousands of people to visit the web page of your choice in a matter of a few hours. And the best part is it’s free. So if there is a promotion that is ending in a few minutes, or in an hour, there is no better way to send traffic than through your email list.

Third, you can also pre-sell or warm up your list and increase the chances of conversion. If you have a product of yours or an affiliate product that you want to promote, you can send a series of messages introducing the appeal of what you want to offer without overtly selling. You also can build anticipation for it. When the product is finally released, it will be much easier to convince subscribers to buy it, because they are already anticipating it. This is very easy to do through list marketing.

And fourth, no more leaving money on the table – maximize the amount of money you can make. Traffic is expensive, so once you have it, make the most of it. To get people to your web page, you either exert time and effort or money. Wouldn’t it make sense to only have to try to work once to get a customer for life? That is what building a list does. Once you get email addresses, you don’t have write articles or use pay per click or other traffic techniques for customers anymore, because you now have them in your funnel. Save yourself the effort and get the customers’ email address on their first visit, then you don’t have to use any traffic techniques for that customer.