The Most Important Element of Email Marketing
by Abdul on May 5, 2009
in Email Marketing
In order to have a responsive list, you have to have a good relationship with your list. Building trust and value are key ingredients that must be present in your email marketing strategy. So while it is smart to recommend products to your list that you genuinely feel will be helpful, your efforts will be much more effective if you build trust with your list. Trust is built by providing valuable information to your list- information they can use and get immediate results with.
So whether you provide an e-course, free reports, videos, coupons, audios, or whatever else, make sure you provide it with the intention of actually helping your list. That should be the primary goal. If you prove to them that you are a trustworthy source of valuable information, they will trust you, and they will want to purchase what you recommend, whether it is an affiliate product or a product of you own.
On the other hand, if you abuse their trust, they will not buy from you and they will unsubscribe from your list. Some especially spiteful customers may even report you for spamming them (even if it is untrue) because they are frustrated that you are constantly pitching to them without providing anything of value.
So don’t be that person. Be the other guy- the guy the customers look forward to getting messages from. Remember, building trust and a relationship is the central email marketing strategy needed to have a responsive list that buys the things you offer.
Sell Your Free List Offer
by Abdul on April 30, 2009
in Opt-in Incentives
Nowadays giving away free stuff to get your email address is common. So many people do it that it isn’t even a noteworthy strategy anymore. Does that mean it doesn’t work? Nope. It still works. The only difference is that you need to actually sell your free offer. Huh? Isn’t that an oxymoron? Probably, but that doesn’t make it untrue.
In the world of Internet spam and mindless drivel constantly being peddled, people are much more leery of giving out their email addresses than they were years ago. As such, if you want to get more opt-ins, you actually have to sell your free offer.
So how do you sell your free offer? Ad copy. Yup. You have to learn a bit about it or you won’t be selling much of anything. Be compelling; entice your readers to opt-in.
The Money is in the List
by Abdul on April 25, 2009
in List Building
Howdy. Welcome to My Big Fat List. In the world of Internet businesses the importance of having a targeted, responsive list can’t be overemphasized. The mantra, “the money is in the list” can be heard from just about any Internet guru you can think of. So I figured a blog outlining some of the most effective list building tactics would be of some benefit. Don’t cha think? So yeah, I’ll be spending a bit of time on that here at My Big Fat List.
Internet marketing topics tend to run together quite a bit, so list building can easily segue into discussions about other areas such as article marketing, how to get more website traffic, and other such topics.
Adios for now. I’ll be back soon.